: Always back up your activation code and store it securely—losing it could mean purchasing a new license for the same software.
Wait, maybe check the Embird website for more accurate info. For example, do they offer activation codes via email after purchase? Do they have a support page for activation problems? Also, license types: single user, multiple computers, etc.
Wait, I should also think about the user experience. First-time users might run into trouble activating the code. Are there common issues others face? Maybe the customer support is good, which would be a pro. Also, check if the activation is one-time or recurring, though I think Embird is a one-time purchase, so activation likely is just once or with updates.