PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
In this blog post, we'll take a trip down memory lane and revisit the charm of "Kinnara Thumbikal." We'll also explore why this movie remains a beloved classic among Malayali film enthusiasts.
If you're feeling nostalgic or just want to experience the magic of "Kinnara Thumbikal" for yourself, there are several ways to watch the movie online. YouTube channels such as [insert YouTube channel names] have uploaded patched versions of the film, which can be streamed for free. kinnarathumbikal malayalam movie youtube videos 12 patched
"Kinnara Thumbikal" tells the story of Ayyappan (played by Mohanlal), a kind-hearted and simple man who works as a salesman in a musical instrument shop. He falls in love with a beautiful young woman named Saradha (played by Poornima), who is a talented singer. As their relationship blossoms, they face various challenges and obstacles that test their love and commitment to each other. In this blog post, we'll take a trip
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
